Privacy Policy

Last updated: 17th March, 2026

This Privacy Policy describes how Ulterior Cosmetics LLP (“Ulterior”, “we”, “us”, “our”) collects, uses, stores, processes, discloses, and protects your Personal Information when you visit, access, browse, interact with, or make a purchase from www.ulteriorcosmetics.com (“Website”), or otherwise engage with us online, offline, or through customer support. For the purposes of this Privacy Policy: “You”, “your”, “customer”, or “user” means any individual whose information we collect.

This Policy is subject to our Terms of Service available on the Website. We do not offer services or deliver products outside India through this Website. By accessing or using our Website or Services, you provide your free, specific, informed, unconditional, and unambiguous consent to the practices described herein. If you do not agree with this Privacy Policy, please do not use the Website. We are committed to safeguarding your data and believe in complete transparency in our data handling practices. It is imperative that you are fully informed about how your Personal Information is collected, processed, stored, and utilised by us.

1. Applicability

This Privacy Policy applies to:

  • Information collected online via our Website

  • Information collected offline (including pop-ups, exhibitions, events)

  • Information collected through third-party platforms integrated with our services

  • Information collected through customer support interactions

  • Information collected through marketing communications

2. Personal Information We Collect

We collect and process the following categories of personal information:

A. Information You Provide Directly: name, email address, phone number, billing address, shipping address, order details, account login credentials.

You may choose not to provide certain information; however, doing so may limit your access to certain services.

B. Payment Information: We do not collect or store complete credit/debit card numbers, CVV, PIN, or net banking credentials. Payments are processed through secure third-party payment gateways in compliance with applicable Indian regulations.

C. Information Collected Automatically: When you access our Website, we may automatically collect: IP address, device type, browser type and version, network information, location information (approximate geographic location), pages viewed, time spent on pages, referring URLs, usage activity.

To collect such information, we use cookies, pixels, and similar technologies. Our Website is hosted on the e-commerce platform provided by Shopify Inc., which may process technical data necessary to operate the store.

D. Information from Other Sources: We may receive information from: payment processors, courier and delivery partners, marketing platforms, publicly available databases. All such information will be treated in accordance with this Privacy Policy.

3. Purpose of Collection & Use

We use your Personal Information for the following purposes:

  1. Purchase & Delivery - process payments, fulfill orders, arrange shipping, manage returns/exchanges, send order confirmations and updates.

  2. Service Improvement - improve Website functionality, fix errors, analyze usage patterns, enhance customer experience.

  3. Personalization - recommend products, tailor content and offers, improve relevance of communications.

  4. Marketing & Advertising - send promotional communications (with consent), display interest-based advertisements. You may opt out of marketing communications at any time.

  5. Security & Fraud Prevention - detect fraudulent transactions, prevent misuse, protect our rights and users.

  6. Legal Compliance - comply with applicable laws, enforce Terms of Service, respond to lawful requests.

4. Cookies & Tracking Technologies

We use:

  • Strictly Necessary Cookies

  • Functional Cookies

  • Performance Cookies

These help operate the Website efficiently and improve user experience. You may control cookies via browser settings.

5. Consent & Lawful Basis

In accordance with the Digital Personal Data Protection Act, 2023 (DPDP Act), we process personal data based on:

  • Your consent

  • Performance of a contract (order fulfillment)

  • Legal obligations

  • Legitimate business interests

  • Protection of vital interests

You may withdraw consent at any time by contacting us.

6. Disclosure of Personal Information

We may disclose your Personal Information to: payment gateway providers, logistics and courier partners, marketing service providers, affiliates, regulatory authorities when legally required.

These parties are contractually obligated to protect your data and use it only for authorized purposes. We do not sell your personal information.

7. External Links

Our Website may contain links to third-party websites. We are not responsible for their privacy practices. Users are advised to review third-party privacy policies.

8. Do Not Track

Some browsers provide “Do Not Track” signals. Our Website does not currently respond to such signals.

9. Children’s Privacy

Our Website and services are intended for individuals above 18 years of age.

We do not knowingly collect Personal Information from minors. If you believe a minor has provided information, please contact us for deletion.

10. Data Security

We implement reasonable physical, technical, and organizational safeguards to protect your Personal Information from: unauthorized access, alteration, disclosure and destruction.

However, no internet transmission is completely secure.

11. Data Retention

We retain Personal Information only:

  • As long as necessary to fulfill stated purposes

  • To comply with legal, tax, or regulatory requirements

  • To resolve disputes

  • To enforce agreements

Thereafter, data is deleted or anonymized.

12. Your Rights Under Indian Law

As a data principal under applicable Indian law, you may have the right to:

  • Access your Personal Information

  • Correct inaccurate data

  • Request deletion

  • Withdraw consent

  • Nominate a representative

  • File a grievance

To exercise your rights, contact:
support@ulteriorcosmetics.com

We may require identity verification before processing requests.

13. International Data Transfers

While we operate within India, certain service providers may store or process data outside India. In such cases, appropriate safeguards are implemented in accordance with applicable law.

14. Grievance Officer

In accordance with applicable Indian laws:

Ulterior Cosmetics LLP
B-403, 81 Crest, Linking Road
Santacruz West, Mumbai – 400054
Maharashtra, India

Email: support@ulteriorcosmetics.com

15. Changes to This Privacy Policy

We reserve the right to modify this Privacy Policy at any time.

The updated version will be posted with a revised “Last Updated” date. Continued use of the Website constitutes acceptance of the revised Policy.