ABOUT US

Ulterior cosmetics is where beauty goes beyond the surface. We believe in uncovering the glow beneath, loving the skin you’re in and transforming with confidence. Redefining the word ulterior as to uncover what’s hidden, we promote a version of beauty that is breathable and empowering. From our formulas to packaging, suitable shades to skin loving ingredients, Ulterior Cosmetics aims to make everyday makeup effortless and simplified. With skin-loving ingredients infused into every product, you can trust that you're nourishing your skin while achieving a soft, fresh-faced finish. Thoughtfully designed to provide the perfect balance of skincare and makeup, offering you the best of both worlds in one sleek, easy-to-use formula.

Our Story

Born from a common passion for beauty and skincare, ulterior is founded by three sisters. Each product is a reflection of their love and commitment to form a one-stop solution to all beauty desires.

uncover. love. transform

Uncover the glow beneath

At Ulterior, we believe that makeup should enhance one’s beauty. Our products are made to make you feel beautiful with weightless textures and skin-loving ingredients- rediscovering the healthy,  glowing skin beneath.

Love the skin you’re in

Your skin deserves care, regardless of whether you’re breaking out, healing, glowing, or growing. Our clean formulations nourish your skin  and celebrate the shifting seasons of life. From first swipe to last blend, each product is made according to your skin’s needs. Love your skin  now, always, and in between.

Transform with confidence

Our multi-use, adaptable products allow you to shift from bare to bold looks, soft to striking and day to night. Whether it's subtle, sculpting or a statement look, Ulterior lets you play, layer, and evolve your look with confidence. Transformation isn’t about becoming someone else. It’s about becoming more of you.

This is beauty with an ulterior motive: to empower, to heal, to reveal the beauty within. 

With Love,

Ulterior Cosmetics
Makeup that loves you.™

Product Philosophy

At Ulterior, we’re redefining beauty - one formula at a time. We believe makeup should do more than just look good, it should feel good and be good for your skin. 

Vegan & Cruelty-Free

No animal testing. No animal-derived ingredients. All Ulterior products are proudly 100% vegan and cruelty-free, because beauty should never come at the cost of compassion.

Clean Ingredients You Can Trust

Our formulas are packed with safe, clean and non toxic ingredients that are kind to your skin and effective in performance.

Skincare-Infused Makeup

Why choose between makeup and skincare when you can have both?Our products are designed to nourish while they beautify, featuring skin-loving ingredients like hydrating oils and plant butters.

For Every Face

We celebrate diversity and create formulas that work across skin tones and skin types. Whether you're going for minimal and dewy or bold and dramatic, Ulterior has your back, with products that perform and care.