Our story
Three sisters and one simple idea: beauty should feel like an expression of you.
Ulterior is where beauty goes beyond the surface. Redefining the word "ulterior" as to uncover what’s hidden, we promote a version of beauty that is breathable and empowering.
We aim to make everyday makeup effortless and simplified. Thoughtfully designed to provide the perfect balance of skincare and makeup, offering you the best of both worlds in one sleek, easy-to-use formula.
Our Philosophy
Uncover the glow beneath
At Ulterior, we believe that makeup should enhance one’s beauty. Our products are made to make you feel beautiful with weightless textures and skin-loving ingredients - rediscovering the healthy, glowing skin beneath.
Love the skin you’re in
Your skin deserves care, regardless of whether you’re breaking out, healing, glowing, or growing. Our clean formulations nourish your skin and celebrate the shifting seasons of life. From first swipe to last blend, each product is made according to your skin’s needs. Love your skin now, always, and in between.
Transform with confidence
Our multi-use, adaptable products allow you to shift from bare to bold looks, soft to striking and day to night. Whether it's subtle, sculpting or a statement look, Ulterior lets you play, layer, and evolve your look with confidence. Transformation isn’t about becoming someone else. It’s about becoming more of you.
This is beauty with an ulterior motive: to empower, to heal, to reveal the beauty within.
With Love,
Ulterior Cosmetics
Makeup that loves you™
Our Values
Intentional Formulations
We believe makeup should do more than just look good, it should feel good and be good for your skin. Our products are designed to nourish while they beautify, featuring skin-loving ingredients like hydrating oils and plant butters. They are packed with safe, clean and non toxic ingredients that are kind to your skin and effective in performance.
Vegan & Cruelty Free
No animal testing. No animal-derived ingredients. All Ulterior products are proudly 100% vegan and cruelty-free, because beauty should never come at the cost of compassion.
For Every Face
We celebrate diversity and create formulas that work across skin tones and skin types. Whether you're going for minimal and dewy or bold and dramatic, Ulterior has your back, with products that perform and care.
